Privacy Policy

Last Updated: May 1, 2024

At GentleRidge, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, postal address, phone number, date of birth, passport details, emergency contact information, and other information necessary for booking travel arrangements.
• Payment Information: Credit card details, billing address, and other financial information required to process your bookings and payments.
• Travel Preferences: Information about your travel interests, accommodation preferences, dietary requirements, mobility issues, and other special requests.
• Communication Data: Records of your correspondence with us, including emails, phone calls, and inquiries through our contact form.
• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform on the devices you use to access our website.
• Usage Data: Information about how you use our website, products, and services.

2. How We Collect Your Information

We collect information through the following methods:

• Direct interactions when you complete forms, correspond with us, or provide information in person, by phone, or by email.
• When you subscribe to our newsletter or marketing communications.
• When you book travel services through our website or with our travel specialists.
• Through automated technologies or interactions as you navigate our website, including cookies, web beacons, and similar tracking technologies.
• From third parties such as business partners, subcontractors, payment processors, and analytics providers.

3. How We Use Your Information

We use your information for the following purposes:

• To create and manage your account with us.
• To process and fulfill your travel bookings and requests.
• To communicate with you about your bookings, inquiries, and account.
• To provide customer support and respond to your questions.
• To personalize your experience and deliver content and product offerings relevant to your interests.
• To send you marketing communications about our services, promotions, and events (subject to your marketing preferences).
• To improve our website, products, services, marketing, and customer relationships.
• To protect the security and integrity of our business and website.
• To comply with legal obligations and resolve disputes.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. We use the following types of cookies:

• Essential Cookies: Required for the operation of our website and cannot be switched off.
• Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our website.
• Functionality Cookies: Enable our website to provide enhanced functionality and personalization.
• Targeting Cookies: Record your visit to our website, the pages you have visited, and the links you have followed to deliver advertisements relevant to your interests.

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

5. Sharing Your Information

We may share your personal information with the following categories of recipients:

• Travel Service Providers: Including airlines, hotels, tour operators, transport companies, and other suppliers necessary to complete your travel bookings.
• Payment Processors: To process your payments securely.
• Business Partners: Trusted third parties who provide services to us, such as IT and system administration services, marketing services, and customer support.
• Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
• Government Authorities: Where required by applicable law, court order, or governmental regulation.

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International Transfers

We may transfer your personal information to countries outside your country of residence, including to countries outside the European Economic Area (EEA), in connection with the provision of our services. When we do so, we ensure a similar degree of protection is afforded to your information by ensuring at least one of the following safeguards is implemented:

• Transferring data to countries that have been deemed to provide an adequate level of protection for personal data.
• Using specific contracts approved for use in the relevant jurisdiction that give personal data the same protection it has in that jurisdiction.
• Obtaining your explicit consent to the proposed transfer after informing you of the possible risks.

7. Data Security

We have implemented appropriate security measures to prevent your personal information from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal information on our instructions, and they are subject to a duty of confidentiality.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider:

• The amount, nature, and sensitivity of the personal data.
• The potential risk of harm from unauthorized use or disclosure of your personal data.
• The purposes for which we process your personal data.
• Whether we can achieve those purposes through other means.
• The applicable legal, regulatory, tax, accounting, or other requirements.

In some circumstances, we may anonymize your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

9. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access, update, or delete the information we have on you.
• The right of rectification – to have your information corrected if it is inaccurate or incomplete.
• The right to object to our processing of your personal information.
• The right to restrict how we process your information.
• The right to data portability – to receive a copy of the information we have on you in a structured, machine-readable format.
• The right to withdraw consent at any time, where we rely on your consent to process your personal information.
• The right to complain to a data protection authority about our collection and use of your personal information.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

10. Marketing Communications

We may use your personal information to send you updates about our services, promotional offers, and information about events that we think may be of interest to you. You have the right to opt-out of receiving marketing communications from us at any time by:

• Clicking the "unsubscribe" link in any marketing email we send you.
• Contacting us using the contact details provided below.

11. Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

12. Children's Privacy

Our website is not intended for children under 16 years of age, and we do not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated "Last Updated" date, and the updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to stay informed about how we are protecting your information.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

GentleRidge
12 James Vista
Lake Naomi, OL12 6RA
United Kingdom
Email: [email protected]
Phone: +44 1963 490314